Last updated: 1 March 2026
1. Introduction
The Fashion Directory ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our website thefashiondirectory.com (the "Site").
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Data Controller
The data controller responsible for your personal data is:
The Fashion Directory
Email: cm@marlin.co.uk
3. Information We Collect
Information You Provide
- Contact form submissions: name, email address, subject and message content
- Newsletter subscriptions: email address
Information Collected Automatically
- Usage data: pages visited, time spent on pages, referral source
- Device data: browser type, operating system, screen resolution
- IP address: used for analytics and security purposes
4. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your enquiries via our contact form
- To send newsletter updates if you have subscribed
- To analyse website usage and improve our content
- To prevent fraud and ensure website security
- To comply with legal obligations
5. Cookies
Our Site may use cookies and similar tracking technologies. These include:
- Essential cookies: required for the Site to function properly
- Analytics cookies: help us understand how visitors interact with the Site (e.g. Google Analytics)
- Affiliate cookies: used by our affiliate partners (Amazon, eBay, and others) to track referrals and attribute commissions
- Advertising cookies: used by Google AdSense to serve relevant advertisements
You can control cookies through your browser settings. Disabling cookies may affect your experience on the Site.
6. Affiliate Partners & Third-Party Services
When you click on product links, you may be redirected to third-party retailer websites including Amazon, eBay, ASOS, and others. These websites have their own privacy policies which we encourage you to review. We are not responsible for the privacy practices of third-party sites.
Our affiliate partners may set cookies on your device to track referrals. These cookies are governed by the respective partner's privacy policy.
7. Google AdSense
We may use Google AdSense to display advertisements. Google uses cookies to serve ads based on your prior visits to our Site and other websites. You can opt out of personalised advertising by visiting Google Ads Settings.
8. Data Sharing
We do not sell, trade or rent your personal information to third parties. We may share your information with:
- Service providers: who assist us in operating the Site (hosting, email delivery, analytics)
- Legal authorities: if required by law or to protect our rights
9. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Contact form submissions are retained for up to 12 months. Analytics data is retained in accordance with our analytics provider's policies.
10. Your Rights
Under UK GDPR, you have the following rights:
- Right of access: request a copy of your personal data
- Right to rectification: request correction of inaccurate data
- Right to erasure: request deletion of your personal data
- Right to restrict processing: request limitation of how we use your data
- Right to data portability: receive your data in a structured, commonly used format
- Right to object: object to processing of your personal data
- Right to withdraw consent: withdraw consent at any time where processing is based on consent
To exercise any of these rights, please contact us at cm@marlin.co.uk.
11. Data Security
We implement appropriate technical and organisational measures to protect your personal data, including SSL encryption, secure server infrastructure and access controls. However, no method of transmission over the Internet is 100% secure.
12. Children's Privacy
Our Site is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.
14. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:
Email: cm@marlin.co.uk
Or use our contact form.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.