the Fashion Directory

Choose a colourful piece to add to your knitwear assortment with this Abigail Print Jumper from East. Crafted from pure cotton for a soft and comfy feel, this piece features subtle seam detailing on the front and back, three quarter length sleeves and...

Add a luxe print to your outerwear collection with the East Adeline Gudri Jacket. Bursting with colour, this jacket shows off a gorgeous hand embroidered stitching and a beautiful paisley print. An oversized cut and open neckline makes the piece easy...

Refresh your summer wardrobe with this Adeline Oversized Top from East. Boasting a beautifully bold abstract print and a flattering v-neck, the style is cut for a relaxed silhouette with subtle pleating for a breezy summer look. Wear with figure-hugging...

Look effortlessly stylish with this Adeline Print Shirt from East. This beautifully soft shirt is crafted with a 70s inspired paisley print, featuring a flattering loose fit and long sleeves. Layer over slim fit trousers for a sleek silhouette. Measures...

Introduce stunning floral print into your skirt collection with this elegant pleated skirt from East. Made from a lightweight fabric for a pretty drape, this piece features a pleated texture and a vibrant floral print throughout. Team with a silk cami...

Individualise your outerwear with this chic Alexandra print coat from East. Crafted from soft velvet, this piece drapes elegantly over the body and features a wide collar, a single button fastening at the front and long sleeves. An autumnal inspired floral...

The Alexandra Print Kimono from East will add an opulent look to your occasion dressing this season. . Made from a silk blend with wide three-quarter length sleeves, a floral print and contrast border trim for a flattering look. Layer over a shift dress...

Let autumnal tones grace your new season assortment with this beautiful Alexandra blazer from East. Crafted from a soft silk blend and lined for comfort, this piece boasts a slim collar with a single button fastening and long sleeves. An understated floral...

Add a feminine touch to your capsule wardrobe with this Amelie Print Blouse from East. This pretty blouse is crafted from a lightweight crinkle fabric, featuring an all over floral print, pintuck detailing to front and cuffed sleeves. Pair with an A-line...

 Elevate your smart or casual outfits with this pretty Anglaise Waistcoat from East. Crafted from pure cotton, this piece features feminine anglaise cut out detailing, pom pom detail around the hem and a longline shape. Wear over a holiday inspired outfit...